How can facial cleanser packaging attract consumers?
The "promotional" effect of packaging:
According to relevant data, consumers spend an average of 26 minutes in a large supermarket every month, and the average browsing time for each commodity is 1/4 second. This short 1/4 second is called a golden opportunity by industry insiders. In this short opportunity, packaging design becomes the only delivery window. It's hard to imagine that a middle-aged 50-year-old would go out and buy a product with a photo of a rock star's spokesperson on the packaging. Therefore, in this 1/4 second, the so-called "love at first sight" impression formed by the packaging style often affects the choice of most consumers.
As a silent "salesman", packaging can touch the first impression and feeling of consumers in a short time, make consumers have a sense of identity and consumption desire, and better promote sales. , product content information, communicate with consumers through their own "language".
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The role of packaging for facial cleanser products:
Many facial cleanser manufacturers are striving to establish their own unique brand packaging "imprint". With the increasing number of men's facial cleanser brands in the market, the functions are becoming more and more complete, the coverage of consumption levels and age levels is becoming more and more extensive, and the importance of packaging is also increasing. It is highlighted that a good art design is equivalent to the "face" of a brand, which has a strong boosting effect on building a brand. At the same time, the text description on the package is also very important, which is the most direct channel for consumers to know the facial cleanser product. The text on the package is the product efficacy that consumers know. It can even be considered that consumers may recognize those words, not the real effect of facial cleanser. These effects may be imperceptible, but their functions cannot be ignored.